Our work begins with requirements gathering, user and market research and strategic planning.
Once we have a Big Idea and supporting hypotheses, we begin to design and test the solution.
This is an iterative process, with quick and frequent versioning to explore possibilities.
Informal and formal user experience testing are conducted to validate the solution before production.
Detailed blueprints and guidelines drive the efficient development of the solution.
User interfaces, content, technology and marketing are crafted and tested (early and frequently) before launch.
After launch, we track performance based on pre-defined KPIs and metrics.
Expect continuous improvements as we experiment, evolve and enhance based on data and feedback.