Processes

  • Planning Phase

    Our work begins with requirements gathering, user and market research and strategic planning.

    Once we have a Big Idea and supporting hypotheses, we begin to design and test the solution.

  • Design Phase

    This is an iterative process, with quick and frequent versioning to explore possibilities.

    Informal and formal user experience testing are conducted to validate the solution before production.

  • Production Phase

    Detailed blueprints and guidelines drive the efficient development of the solution.

    User interfaces, content, technology and marketing are crafted and tested (early and frequently) before launch.

  • Management Phase

    After launch, we track performance based on pre-defined KPIs and metrics.

    Expect continuous improvements as we experiment, evolve and enhance based on data and feedback.