Lexus Asia Pacific
Pursuit of perfection online
Convertium is the digital agency for Lexus Asia Pacific. Convertium works with Lexus to support the digital marketing requirements of distributors in Singapore, Brunei, Thailand and the Philippines. KPIs include online enquiries and test drive bookings.
Upon taking over the existing websites, Convertium optimised them to reduce bounce rates, increase content effectiveness, and improve mobile usage.
In June 2013, Convertium re-launched Lexus distributor websites in Singapore, Indonesia and Brunei. Thailand and the Philippines will follow in July. The new sites are user-centric, with focus on Users' goals and tasks. User experience testing was conducted across SE-Asia. The revamp also included web content crafting, responsive design for mobile devices, and search engine optimisation.
www.lexus.com.sg | www.lexus.com.bn | www.lexus.co.id