Guardian Health & Beauty

Ecommerce for health & beauty

Guardian Health and Beauty is one of Singapore’s largest health and beauty retail chains, and is part of the Dairy Farm group.

Convertium consulted and designed Guardian’s e-commerce platform with a focus on user-centricity. The user experience and shopping process were tested and validated with Users.

An emphasis on broad and deep analytics allows for data-driven continuous improvements and sales optimisation. The website also delivers an optimised shopping experience no matter what device is used.

Convertium supports the e-commerce operations with EDM, SEM, SEO and a Facebook presence, strategically building the brand while driving sales.