Guardian Health & Beauty
Ecommerce for health & beauty
Guardian Health and Beauty is one of Singapore’s largest health and beauty retail chains, and is part of the Dairy Farm group.
Convertium consulted and designed Guardian’s e-commerce platform with a focus on user-centricity. The user experience and shopping process were tested and validated with Users.
An emphasis on broad and deep analytics allows for data-driven continuous improvements and sales optimisation. The website also delivers an optimised shopping experience no matter what device is used.
Convertium supports the e-commerce operations with EDM, SEM, SEO and a Facebook presence, strategically building the brand while driving sales.