Bank of Singapore

High net worth, low complexity

BOS is the private banking business of OCBC Bank. Unlike consumer and business banking, the customer acquisition process for private banking requires a vastly different web user experience.

Convertium worked with OCBC’s Customer Experience team to focus on what really matters to High Net Worth Individuals across Asia and the Middle East. With this single-minded focus, we succinctly convey the expertise and gravitas of BOS in a completely redesigned website.

User experience, art direction, content crafting, and web development by Convertium.